Industry predicts that e-books will account for 50% of the market after 3 years

Recently, the second World e-book conference held in New York Snow has ushered in thousands of e-book publishers. The conference celebrated the e-book market's good harvest in the past year, and also discussed business models such as e-book pricing. . The Grand Prize confers a recording software that allows parents to tell their children stories before going to bed.

Last year, the sales of US e-books quadrupled coincided with the snowfall in the eastern United States that has been difficult to see for centuries. However, this congress still ushered in nearly 1300 publishers, which is twice as many as in the previous session. Last year, sales of US e-books increased by 400%, and total revenues were nearly $1 billion.

At the World E-book Conference, people are generally optimistic about the future. Most publishers believe that the golden era of e-book reading is coming. At a summit forum attended by a number of publishers’ CEOs, several publishing industry executives agreed that e-book sales will increase this year. By 2014, half of the books sold in the market will be e-books.

E-book pricing still remains unsolved. There are still too many variables in the e-book market, especially the pricing of e-books.

According to the new report “Consumer's E-book Consumer Attitude” published in the conference, it is shown that 8% of e-book buyers have not bought paper books in the past 12 months. This may mean that e-books are used in publishing circles. Some new readers came, but more than half believed that sales of paper books will decline this year. So even though the unit sales of e-books are constantly increasing, for publishers, the profitability of e-books is not enough to offset their losses on the decreasing sales of paper books. Some publishers believe that this is related to the pricing of e-books. Too low. How to price an e-book in the end? There is still no good solution to this problem.

However, for publishers who sell e-books, most publishers believe that Google, Amazon, Apple, and Barnes & Noble are still key sellers. At the conference, Google said that Google’s e-book business based on cloud computing is currently well under way. Over the first few weeks, there have been over one million downloads of applications.

Outside of business discussions, the most attractive part of the conference is probably a number of novel application technologies. The award for the conference, the "Innovation for Publishing" award, also granted an application - parents can record their own storytelling sounds and play them for children before going to bed.