Whether it is the blossoming of the national logistics center or the trip with Fan Bingbing, Hao Hao has set off a boom in the industry. Recently, the reporter interviewed the Yihao dealer of Haikou and the general manager of Hainan Xinjinfeng Lighting Engineering Co., Ltd. Ye Jinwu with people's attention to Haohao.
Manufacturers and distributors are a whole
Reporter (hereinafter referred to as the note): How did you cooperate with Haohao?
Ye Zong (hereinafter referred to as the leaf): Before I was engaged in the lighting industry, I have been operating electrical appliances for a period of time. The development has been relatively stable, plain and faint, and I feel no new ideas. Later I decided to give up. The strong momentum of the lighting industry has given me the idea of ​​joining this bright career. It has been eight years since then, and has been fighting in the same boat. I have been operating Haohao sheepskin lamps and art lamps. I started to have only 60 square meters of pavement. Now I have developed into two storefronts, one covering an area of ​​300 square meters and the other in the world of Golden Deer. Covers an area of ​​3,000 square meters.
Remember: How do you see the relationship between vendors?
Ye: On the one hand, dealers can provide manufacturers with capital platform, warehousing platform, logistics platform and sales network platform. It is one of the key links for manufacturers to push products into the market and try to reach the consumers. For the success or failure of the manufacturers A vital role. Therefore, from this point of view, the development of manufacturers is inseparable from the support of dealers, manufacturers should pay attention to dealers.
On the other hand, now is the era of market economy, dealers operating a brand is also to be profitable. But the profit of the dealer is not at the expense of the interests of the manufacturer. In other words, the manufacturer and the dealer are a whole, and they are comrades in the same trench. From the dealer's point of view, the more resources the manufacturers give, the better, such as the mass advertising support in the industry, the grafting of advanced concepts in management, and so on. In this respect, Hao Hao is doing very well, and really wants to think of the dealers, the urgent needs of dealers, for the needs of dealers.
Be the first local brand within two years
Reporter: Do you think that Haohao has those important advantages?
Ye: From the transition to the present, after more than a year of baptism, Hao Hao has achieved great success. Compared with similar products, Haohao's product quality is very stable. The transformation of Haohao in the marketing model has also been recognized by the market. The most important part of this is the establishment of the logistics center. This platform effectively integrates the resources of the manufacturers, making the product circulation smoother and the products the fastest. The speed reaches the consumer. At this point, Haohao puts forward higher requirements for logistics centers and distributors, not only the advantages of products, but also the first-class standards for terminal basic image, service and promotion. Hao Hao opened the era of celebrity endorsements in the industry and enhanced the brand's awareness.
Reporter: How do you evaluate the dealer conference on June 6th?
Ye: On June 6th, Haohao's dealer conference was the most successful and influential event. Taking this opportunity, the company and the dealers got a good exchange. The addition of stars has led to the ultimate in brand communication. Our dealers are also the most direct beneficiaries. The meeting left a deep impression on the participants from the process arrangement, organization and coordination, staff quality and the company's huge financial resources. It shows the strong strength of Haohao and the winning competition in the new round of industry competition in the future. determination.
The rapid development of Haohao allows us to see the infinite prospects of the market, and it also strengthens our determination to accompany the Haohao along the way. We will maintain the pace of moving forward with Haohao. With the improvement of Haohao's image display, we will create a first-class store, accelerate the pace of the construction of Haohao's channels, and strive to be the first local brand within two years.
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