According to Frost & Sullivan, organic light-emitting diodes are likely to be one of the key technologies of the future, especially in display and lighting applications. Currently, applications that promote the adoption of this technology include portable personal display devices such as cell phones and personal media players. Although the Asia Pacific region dominates the global display application, the European region's research and technology development advantages also enable it to continue to have a place in the global market.
Frost & Sullivan's new European OLED market analysis report shows that the market's revenue in 2006 was $124.2 million and is expected to reach $701.5 million by 2013.
According to Rengarajan Srinivasan, research analyst at Frost & Sullivan, "The advantages of organic light-emitting diodes are playing a substantial role in driving the market compared to competing technologies such as liquid crystal displays. Organic light-emitting diodes are a system that emits light on their own. No background light is needed, so they can be more flexible."
Organic light-emitting diodes consume less power and their low power consumption is driving their use in portable displays. At the same time, its environmental advantages have prompted the EU to invest in industry-leading research activities. These studies are dedicated to the commercial application of organic light-emitting diodes. These efforts have made Europe a leading region in the field of lighting research.
However, the development of organic light-emitting diode lighting also faces many obstacles, such as brightness performance and material life. In addition, due to competition between organic light-emitting diodes, inorganic light-emitting diodes, and fluorescent lamps, cost has become a major factor affecting the adoption rate. Addressing these challenges is likely to accelerate the commercialization of mainstream lighting applications beyond 2010.
In addition, the proliferation of many vendors in the value chain in the market will complicate product development and delay time-to-market. At the same time, higher costs and uncertainty associated with demand will also cause confusion throughout the supply chain.
Srinivasan explained: "The basis for the success of OLED technology is the effective collaboration of all vendors in the supply chain. The widespread adoption of this technology has the potential to generate huge demand for organic materials, and the ability to supply will depend on the success of the supply chain. These are largely demand-oriented. In the future, the ability of OLEDs to be used in niche market applications may result in stable demand and ensure smooth value chains.
About Frost & Sullivan
Founded in New York in 1961, the company is headquartered in San Jose, California, in the heart of Silicon Valley, and serves a number of the world's top high-tech companies with its original "Market Engineering System." Frost & Sullivan completes a number of single-client marketing and strategy consulting projects each year and publishes thousands of reports in more than 50 industry sectors. For more than 40 years, Frost & Sullivan has provided reliable market and strategic advisory services to companies in more than 50 countries around the world. Its high quality service has earned itself a worldwide reputation in more than 300 key industrial sectors.
With more than 1,000 employees, Frost & Sullivan has established branches or offices in more than 40 countries and regions around the world. The Asia Pacific offices include Beijing, Shanghai, Tokyo, Mumbai, New Delhi, Singapore, Kuala Lumpur, Sydney, Manila and Seoul. Global research institutions are still expanding.
Stratecast Partners is a wholly owned subsidiary of Frost & Sullivan specializing in telecom operations research. Professionally conducts strategic research on telecom operations for mainstream telecom operators around the world and provides strategic consulting to major equipment manufacturers and investment groups around the world. All of Stratecast Partners' consultants have more than 10 years of experience in the industry and have held senior positions in manufacturers or operators.
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