The upgrading of TV products worldwide has led to the explosive growth of flat-panel TVs in the past two years. In 2009, the flat-panel TV market was eye-catching. Despite the economic recession, the Chinese and Japanese markets remained at the same level as in 2008. For this year's market expectations, DisplaySearch has once again raised its global shipment forecast. It said that it will be stimulated by 3D and new LED display technologies. In 2010, global TV shipments will reach 228 million units, an increase of 10 million units compared with previous forecasts.
Mr. Hisakazu Torii, vice president of global research in DisplaySearch, said that CRT to flat-panel TVs in emerging markets are converting rapidly, even in mature markets, especially in the LCD TV market, along with the development of 3D technology and LED backlight supply chain. With the improvement of daily drive, we expect LCD TV shipments to exceed 180 million units in 2010, an increase of 24% from 2009.
The sharp decline in prices is the main factor driving the rapid growth of LCD TVs in 2009. In 2009, the average selling price of LCD TVs dropped by 24%. According to this, the average price of LCD TVs in 2010 is expected to fall by 5%. For the main reason that the average price in 2010 is slower and slower, one consumer has a chance to increase the ratio of large-size TVs. On the other hand, the use of LED-backlit LCD TVs has a higher price. In the plasma TV segment, experienced a 2% decline in growth rate in 2009. With the growth of products above 40 inches and the launch of 3D plasma TVs from more manufacturers, it is expected that plasma TV shipments will grow by 6% in 2010, exceeding 1,500. Wantai. On the other hand, the traditional video tube TV market continues to shrink, falling by 40% in 2009 and is expected to decline by 36% in 2010.
According to DisplaySearch's latest global TV shipment survey report, due to the substantial growth of LED-backlit LCD TV shipments, LCD TV shipments are expected to reach 180 million units in 2010. In 2009, an estimated 3.6 million LED-backlit LCD TVs shipped to the world, more than half of which came from the fourth quarter of 2009. In 2010, all vendors in the supply chain were actively involved in the battlefield of LEDs.
In 2009, the premium power of LED-backlit LCD TVs exceeded that of CCFL-backlit LCD TVs, and the price above 40 inches was more than 100%. However, in 2010, due to the competitive increase, we estimate that LED backlight LCD TV premium will be more than 50% than CCFL backlight LCD TV, and will suppress the average premium of 40 inches or more is less than 70%, and 22-inch to 24-inch products The premium is estimated to be about 17%. Overall, global LED-backlit LCD TV shipments will exceed 35 million units in 2010, estimated at 20% of the total global LCD TVs.

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