NVC held a large-scale light environment design competition; the product quietly held a designer forum. The commercial and hidden channels are in full swing, how do new and old brands fight against each other? Who can laugh at the end of this war without smoke? We will wait and see!
Six strokes to fight for hidden channels Winners Mingpai lighting marketing director Huang Dongli
![]()
According to relevant survey data, most of the projects with more than 150,000 yuan of national key projects and chain clothing and catering are purchased from hidden channels. The sales of hidden channels are large, the profits are considerable, and the profit-driven eventually leads many merchants to compete.
As for the advantages and shortcomings of rookie companies and established companies in developing hidden channels, I think this is obvious. For new companies, first, product prices are opaque; second, market area protection is better, and many new products developed by many companies do not invest in traditional channels but mainly hide hidden channels to ensure business profits. The shortcomings of the new enterprise are low market acceptance, insufficient brand influence, and it is difficult for customers to have a comprehensive understanding of their product performance. Compared with the new enterprises, the old enterprise brand has great influence, and the demand for stimulating consumption cannot be underestimated. However, whether it is in the traditional channel or in the hidden channel, the price is relatively transparent, and the profit margin of the business is relatively
Finally, I believe that if a business wants to become the biggest winner in the hidden channel competition, it needs to do enough work in the following aspects: first, strengthen market public relations; second, strive for customers with product diversification; third , to win customers with quality assurance; fourth, to win customers with service; fifth, to win customers with professional lighting skills knowledge; sixth, reasonable price to win customers.
Practicing internal strength is the real solution. Pan Xianzhong, general manager of Renish Lighting Co., Ltd.
![]()
As the leader of the commercial photo, NVC, the market operation mode and the company management model are worth learning from all the colleagues in the business. As everyone knows, the management team on the product is basically from NVC, their relationship is like Mengniu and Yili. I personally think that in this war without smoke, they can all win.
As the largest developing country in the world, China's demand for building materials is in short supply. In recent years, the main trend of the business is to decorate the lamps and lanterns, and the market space is at least 5 billion yuan per year. Which company can occupy an absolute dominant position in this space? No. Therefore, all business companies are making every effort to build their own brands, find a way out, and compete for their own consumer groups. Although the veteran companies are ahead in terms of market channels, corporate management, and brand effects, the motivation of rookie companies is also worthy of attention.
The cost of management costs and market maintenance of established companies is definitely higher than that of rookie companies, resulting in high product costs. The market price of similar products is at least 10% higher than that of rookies. Consumers mostly choose products. Put the price first, then consider other factors. Therefore, in order to achieve sustainable development, established companies must improve the management of the entire enterprise as well as customer maintenance and after-sales service, strengthen product development, and pay attention to product quality. If a rookie enterprise wants to stand out from the crowd, it must first ensure the quality of its products. Secondly, it must improve the management of the company, do a good job in market research, do a good job in pre-sales, sales, and after-sales service, and establish a good brand image. Only in this way, rookie companies can have a place in this highly competitive market, in order to develop their own hidden channels, develop their own consumer groups, and compete with established companies.
1 2 Next Page
Six strokes to fight for hidden channels Winners Mingpai lighting marketing director Huang Dongli
According to relevant survey data, most of the projects with more than 150,000 yuan of national key projects and chain clothing and catering are purchased from hidden channels. The sales of hidden channels are large, the profits are considerable, and the profit-driven eventually leads many merchants to compete.
As for the advantages and shortcomings of rookie companies and established companies in developing hidden channels, I think this is obvious. For new companies, first, product prices are opaque; second, market area protection is better, and many new products developed by many companies do not invest in traditional channels but mainly hide hidden channels to ensure business profits. The shortcomings of the new enterprise are low market acceptance, insufficient brand influence, and it is difficult for customers to have a comprehensive understanding of their product performance. Compared with the new enterprises, the old enterprise brand has great influence, and the demand for stimulating consumption cannot be underestimated. However, whether it is in the traditional channel or in the hidden channel, the price is relatively transparent, and the profit margin of the business is relatively
Finally, I believe that if a business wants to become the biggest winner in the hidden channel competition, it needs to do enough work in the following aspects: first, strengthen market public relations; second, strive for customers with product diversification; third , to win customers with quality assurance; fourth, to win customers with service; fifth, to win customers with professional lighting skills knowledge; sixth, reasonable price to win customers.
Practicing internal strength is the real solution. Pan Xianzhong, general manager of Renish Lighting Co., Ltd.
As the leader of the commercial photo, NVC, the market operation mode and the company management model are worth learning from all the colleagues in the business. As everyone knows, the management team on the product is basically from NVC, their relationship is like Mengniu and Yili. I personally think that in this war without smoke, they can all win.
As the largest developing country in the world, China's demand for building materials is in short supply. In recent years, the main trend of the business is to decorate the lamps and lanterns, and the market space is at least 5 billion yuan per year. Which company can occupy an absolute dominant position in this space? No. Therefore, all business companies are making every effort to build their own brands, find a way out, and compete for their own consumer groups. Although the veteran companies are ahead in terms of market channels, corporate management, and brand effects, the motivation of rookie companies is also worthy of attention.
The cost of management costs and market maintenance of established companies is definitely higher than that of rookie companies, resulting in high product costs. The market price of similar products is at least 10% higher than that of rookies. Consumers mostly choose products. Put the price first, then consider other factors. Therefore, in order to achieve sustainable development, established companies must improve the management of the entire enterprise as well as customer maintenance and after-sales service, strengthen product development, and pay attention to product quality. If a rookie enterprise wants to stand out from the crowd, it must first ensure the quality of its products. Secondly, it must improve the management of the company, do a good job in market research, do a good job in pre-sales, sales, and after-sales service, and establish a good brand image. Only in this way, rookie companies can have a place in this highly competitive market, in order to develop their own hidden channels, develop their own consumer groups, and compete with established companies.
1 2 Next Page
With 15+ years manufacturing experience for portable power.
Supply various portable charger for iPhone, Airpods, laptop, radio-controlled aircraft ,laptop, car and medical device mobile device, ect.
From the original ordinary portable power source to Wireless Power Bank, Green Energy Solar Power Bank, Magnetic Mobile Power, Portable Power Stations and other products continue to innovate.
Avoiding your devices run out of charge, Portable Chargers to keep your mobile device going.
We help 200+ customers create a custom mobile power bank design for various industries.
Portable Power Supply, Wholesale Powerbank,Portable Phone Charger,wholesale gifts
TOPNOTCH INTERNATIONAL GROUP LIMITED , https://www.micbluetooth.com