Lighting marketer Liu Yonghong: no best, only better


Although it is not a long time to enter this industry, I have already regarded the lighting industry as my lifelong career and I am very happy to contribute to this industry.

——Liu Yonghong




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Interview with Liu Yonghong, the top ten marketing person in China's lighting industry

Taiwan-funded lighting companies have been working hard

Reporter: Hello, Mr. Liu, thank you for your exclusive interview with this newspaper. In the end, you are looking for the honor of the top ten marketing people in the first Chinese lighting industry, and have been unanimously recognized by people from all walks of life. What is the significance of this honor for Qianli Enterprises?

Liu Yonghong: I am very grateful to everyone for your support of my personal and Qianli lighting. I am able to look for the top ten marketing people in China's lighting industry. It is of great significance to my personal and Qianli lighting. This represents the friends in the industry and the lighting of Qianli. I personally affirmed that although it is not a long time to enter this industry, I have already regarded the lighting industry as my lifelong career and I am very willing to contribute to this industry. For Qianli Lighting, this honor represents Everyone agrees with the efforts of Taiwan-funded enterprises in this industry. Even in the past few years, Taiwan-funded enterprises have not made obvious achievements, but we still let everyone see that we have been working hard.

Reporter: During the selection period, the articles on how to effectively develop domestic market withdrawals issued by Taiwan-funded enterprises in this newspaper marketing forum have a great response in the industry. What do you think is the future development prospects and development direction of Taiwan-funded lighting enterprises?

Liu Yonghong: I think Taiwan-funded lighting companies are still promising in the domestic market. In contrast, Taiwan-funded enterprises have considerable advantages, such as: capital advantages, relatively sound management systems and methods, production scale, quality advantages, etc. However, it is indisputable that many Taiwan-funded enterprises are still in a weak position in the domestic market. In the past, people may be unfamiliar with the mainland market as a reason to explain the failure of the operation, but in fact, familiar with the domestic market over time. Whether it is no longer an excuse. I personally think that the root cause is that Taiwan-funded enterprises are not 100% determined to do a good job in the domestic market, which directly affects the strength of market promotion, the positioning of their own brands and the depth of investment. These factors involve the adjustment of their own mentality, not the so-called technical difficulties. Therefore, as long as the Taiwan-funded lighting enterprises can adjust in time, I think there is still a good chance in the domestic market.

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