Foshan Huari Lighting Appliance Co., Ltd. is a well-known enterprise in the field of electric light source. Its main products include high and low voltage halogen lamp series, cold reflector cup lamp series, metal halide lamp series, HID car xenon lamp, fire seal PAR lamp series and special specification electricity. The light source product series has a monthly output of more than 10 million pieces, and the variety specifications are complete, which can meet the individual needs of customers to the greatest extent. Among them, more than ten kinds of products have obtained national utility model and appearance patents. The products sell well in the country and Europe and the United States for many years. The cooperation of many international multinational companies ranked among the top 500 companies in the world has further improved the company's management level, product quality level, electric light source technology development level and market share, and has become one of the few high-end brands in the field of electric light source. With the attention of the world, recently, our reporter interviewed Li Jianghua, the chairman of the company.
Product positioning high-end reporter (hereinafter referred to as the note): Metal halide lamp is the leading product of Huari, what advantages does it have?
Li Jianghua (hereinafter referred to as Li): The brightness of metal halide lamps is more than 5 times brighter than ordinary halogen lamps, 80% energy saving, and the life expectancy is more than 5 times that of ordinary halogen lamps. The use of metal halide lamps can clearly and accurately restore the original color of the object without distortion. The high-efficiency and high-color metal halide lamps can create a good lighting environment and also reflect the green lighting concept of environmental protection and energy saving. Conventional halogen bulbs use a "burning luminescence" method to produce a light source, while metal halide lamps use "gas discharge luminescence" to generate a light source. The former is like the light from the charcoal when it is grilled, while the latter is similar to the light from the welding. According to the experimental data, the efficacy and lifetime of the metal halide lamp are much better than the traditional halogen lamp under the same power, and the color rendering is also excellent.
Reporter: How does Huari Lighting position its brand?
Li: It can be said. With the continuous improvement of people's living standards, modern commercial lighting has higher and higher requirements for lighting. It has become a topic of more concern for people to require lighting to create a more effective business environment. As a well-known brand in the field of lighting, Huari Lighting has the industry's consensus on its product advantages and technical advantages. As a high-intensity gas discharge lamp, the metal halide lamp uses a matching ballast and a trigger to discharge the gas inside the lamp. High quality light environment. All of this requires strong technology to back it up. Therefore, Huari Lighting is not necessarily eager to do the most, but to do better.
Reporter: Huari positioning high-end, how to ensure quality?
Li: As the saying goes: "There is no diamond, don't take porcelain." Huari’s “porcelain live†of the metal halide lamp proves that Huari has a “golden diamondâ€. We have established a complete product quality inspection system and quality assurance system. The company has passed ISO9001: 2000 quality certification and ISO14001: 2004 environmental certification; advanced automatic imported production equipment; perfect testing facilities to ensure product quality and customer satisfaction. We have introduced internationally advanced testing equipment, a complete testing system, and a group of responsible and experienced professional and technical personnel, which provide a strong backing for the quality of Huahua. Of course, the key parts of the key parts, some of which are not dependent on the details of the hand touch can be tested, the quality of the products are guaranteed by precision instruments.
Reporter: What are the advantages of Huari Lighting in terms of technological innovation?
Li: Huari Lighting is an improvement of traditional light source technology based on the maturity of metal halide light source technology. For example, how to control the Huari metal halide lamp control system, how to achieve synchronous control and asynchronous control, metal halide lighting technology content, light effect. Large-scale applications are only possible when the technology is mature and the cost is reduced. Therefore, Huari is guaranteed by technology, which makes the product outstanding and makes the product better.
Focus on casting brands
Remember: How do you understand the relationship between products and brands?
Li: The relationship between products and brands is just like the relationship between “one finger†and “one punchâ€. “One punch†is never five times that of “one fingerâ€, although “one punch†consists of five “one fingerâ€.
Reporter: How does Huari Lighting achieve its products from branding to branding?
Li: There is such a story. A customer pointed to an international brand-name belt with a price of 66,800 yuan to ask the salesperson: "This is not marked wrong, how is it so expensive?" The waiter said: "Yes, it is leather." The customer replied: "How much is an old ox, it is all leather." This example shows that the value of a brand is not only at the material level, but also at the spiritual and cultural levels. In today's increasingly globalized economy, the success of a company is, in the final analysis, the success of culture, and indeed the success of brand culture. From the "Made in China" to the "Created in China" in China's lighting industry, I think there are two aspects in the interior: the first aspect, for enterprises, can generate higher added value; on the other hand, there can be a continuous development. It is necessary to be noble and elegant, and to integrate Chinese culture into our products so that we can go to the world to compete with international big brands. The ultimate goal of Huari Lighting's development is two words: brand.
Report: Service is the constituent element of the brand. What advantages does Huari have in terms of service?
Li: Indeed, Huari Lighting has its own characteristics in terms of service. For example, the quality of products is one aspect, but consumers are not all experts in this field. Therefore, sales in a certain sense depend on the quality of service. ,Service Level. But the pursuit of Huari's future is that the products without service are the best service. Therefore, this is also the direction of our efforts.
Reporter: What is the development philosophy of Huari?
Li: Huari will not be so high, but will dance at the peak of technology under the premise that technology leads the trend and quality is guaranteed. As for the "dance", the market is the standard for testing the success or failure of Huari products. Therefore, we say that Huari does not do anything. We only do what we do best, and we must do better, as the ancients said: "There is a specialization in the industry." We only do a part of the products to meet the needs of some consumers, but this part of the products is not junk goods, it is the technical essence of Huari, which allows people to see this kind of metal halide light source, and think of Huari. Our corporate goal is this, don't be too "ambitious", that is, this small part of the market share is enough for China and Japan to do. We are to give others the belief in this respect: If others can't do it, Huari can do it; if others can do it, Huari will do better.
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