In the early days of the establishment of lighting lighting companies pay more attention to "invisible marketing"

The creation of any company is very difficult. Five years ago, a lot of lighting companies in Guzhen could do their jobs with a screwdriver and a rented factory. Three years ago, without starting capital of RMB 200,000-30,000, it was hard to imagine creating a lighting company. Today, 500,000 yuan of capital is not necessarily able to create a lighting company. This shows that in recent years, China's lighting industry has become increasingly high barriers to entry, and it has become increasingly difficult to create companies.

In the early days of the establishment of hardware companies, we should pay more attention to "invisible marketing", that is, focus on the spread of word of mouth. Good word-of-mouth and extensive communication can bring a large number of valuable customers to the company. This is a kind of low-cost “invisible marketing”. However, it is not easy to spread word of mouth. The introduction of lead lighting was only two years ago and more than 100 dealers were developed, relying on word-of-mouth communication as “invisible marketing”. In the early stage of the establishment of a company, whether it is product quality or brand awareness, it is difficult to get the trust of new customers.

To allow old customers to be willing and willing to serve as your word-of-mouth communication marketers, not only the interpersonal relationship between the business owners and the old customers, but also the value of the curtains worthy of the old customers. This kind of value, my understanding is excellent product quality, price-competitive product prices and respected corporate morality. Of course, if companies want to grow and develop, it is certainly not enough to rely on word of mouth alone. In the end, it is necessary to adopt a variety of platforms to increase brand communication and strive for higher hardware brand awareness and reputation.

As a result, many companies that have just been created invest most of their money into storerooms or advertisements, hoping to be able to redeem them quickly and circling around to distributors, thus achieving marketing performance in the shortest possible time. However, in fact, many curtain companies that have just been created soon have to close their doors, because their input has not received a warm response from the market and they have lost their chance of survival.

As the initial stage of establishment, the biggest problem faced is survival. The biggest factor affecting the survival of a company is marketing. Only when the company's products can be successfully sold, the funds can be successfully recovered, and profits can be successfully realized, the company can develop better.