When it comes to the 4K projector market, one of the biggest reasons is the driving force of upstream chip makers. After all, the projector industry, unlike other electronic products, has its own uniqueness. As in previous years, if you want to buy a 4K home projector, you can only choose among Japanese brands, and most of them are pseudo 4K, and the price is naturally high, making the 4K home projector become a “playing object†for rich people.
So, from a technical point of view, it is not difficult to see that 4K projection products are expensive. In particular, for some projector manufacturers using DLP display technology, it is difficult to move in 4K, and most of them are also limited to the cost of upstream manufacturers of this chip. With the gradual maturity of related technologies and mass production, last year, Texas Instruments announced the introduction of civilian-grade 4K DLP display chips, setting off a sensation in the industry.
However, despite the introduction of civilian-grade 4K DLP display chips last year, not only are there few brands releasing new products in the domestic market, but also some of the new 4K home projectors introduced by projection brands are still at a high price, and they are still high in price. Yes, the price is still a certain distance away, and people feel that the 4k machine is on high-end products.
In addition, in addition to technical factors, 4K projectors must be truly popular, must be reduced to 20,000 yuan or less "sweet spot." After all, many players have experienced several times in video product and technology innovation. After the lessons of high-end machine residual value and second-hand price tumbled, they are ready to spend 440,000 projectors or even higher prices. There should be fewer and fewer people.
So, 4K projector can meet the above requirements, no longer become a high-end product? The answer, of course. For example, Optoma came to the conclusion in June. Among the three 4K projectors launched in high-profile, the UHD660 and UHD620 are aimed at popularizing home theater consumers. Not only does UHD660 break the 4K projector in price. At a high price, its 4K universal UHD620 is even less than 20,000 yuan, which brings a huge "temptation" to the 4K projection market.
Optoma believes that the integrity of the 4K industry chain in 2016, the maturity of 4K technologies, the cost of 4K suppliers, and 4K resources will not be enough to support the popularity of the entire 4K projector industry, and will impose constraints on the cost performance of the products themselves. The price of such 40,000 home projectors is not what the majority of Optoma users are willing to see.
For this reason, with the continuous development of its own leading technology and the continuous improvement of upstream chip suppliers, 4K technology has entered the “sweet†period of price, which also indicates that the era of 4K popularization in the strategic layout of Optoma has come. 4K projectors have gradually become more affordable, allowing consumers to enjoy the cinematic 4K giant screen home theater through the mature Optoma 4K products and the cost-per-mass ratio.
At the same time, compared with the “older†first-generation 4K projectors in the market, Optoma products are not only more affordable in terms of price, but also equipped with various types of enhancement technologies to support the latest HDR technology (HDR10 specifications). Full HDR video playback, using UltraDetail Edge Enhancement, PureContrast Auto Contrast Enhancement, PureColor Level Adjustment, Pure Motion Dynamic Enhancement, and many other screen technologies to enhance resolution, color, auto contrast, and dynamic images of projection screens. The 4K projector provides the quality of expression. Therefore, in the eradication of the 4K projector industry high price barriers, but also to provide consumers with more pragmatic and ultimate 4K projection giant screen enjoyment.
According to Wei Weizhong, General Manager of Optoma China, in addition to the 4K products launched in June, in the next year and a half, Optoma will launch 4K products in different market segments, even from home. Extending to the engineering machine, this is the next stage, and hope Optoma is in 4K leadership.
It can be said that Optoma's affordable 4K home projector is listed. It has invested a powerful shocking bomb for today's 4K market, and also provides a powerful growth momentum for the 4K market. It also awakens many people who are still using 1080P projectors. The AV enthusiasts lurk in their minds for a long time to change their minds ·······
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