Although the peak of air-conditioning sales in July and August is not over, the major air-conditioning companies have ushered in the first round of "harvest period", and the overall shipment situation is optimistic. According to industry online data, the overall production schedule of the air-conditioning industry in June was about 15.48 million units, a year-on-year increase of 11.3%, of which the domestic sales schedule was about 10.53 million units, a year-on-year increase of 10.2%. The total production schedule and the domestic sales schedule were both Regain double-digit growth. According to data from the General Administration of Customs, the cumulative export of air-conditioning products from January to May this year reached 35.1 million units, a year-on-year increase of 10.7%. The market share of domestic air-conditioners in countries along the “Belt and Road†is increasing.
As the income and living standards of developing countries increase, the demand for Chinese air conditioners by foreign residents will continue to increase. By 2050, the global demand for air conditioners will increase by more than three times, and the market space is huge. In addition, Zhao Junzhan, general manager of the overseas marketing company of Midea Group's central air-conditioning division, mentioned that winning the bid for the World Cup venues has brought great benefits to their central air-conditioning sales. In 2017 alone, it achieved sales of 23.5 billion yuan.
Because large companies have obvious scale-up capabilities, they have the bargaining power for rising raw materials. At the same time, it has the pricing power of downstream products, which can push up retail prices through product replacement. The combination of the two forces brings about at least 5 points of growth in the profitability of the entire enterprise.
As the largest category of China's home appliance industry, the air-conditioning industry has perfectly performed the three development stages of scale winning, industry chain dominance, and platform dominance in the past 30 years, and has spawned two world-class competitive industries, Midea and Gree. Achieve the hundreds of billions dreams of related companies.
For all practitioners in China's air-conditioning industry in 2018, the only constant is to maintain the "normal supply of goods", to ensure "the diligent and fast sales of the terminal", and to ensure the "healthy flow of funds".
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