For 40 years, China's home appliance industry has experienced too much ups and downs. However, Galanz has grown from a small workshop on the desert beach to a world-famous Chinese-made business card. From the microwave oven world singles champion to the comprehensive leading white electric group, it has gone further and further on the road of deep cultivation.
For 40 years, why did Galanz stay steadily? “Work hard, let customers moveâ€, “People are the first capital of Galanzâ€, “Great, in creationâ€, “From excellent to excellentâ€... Entering the headquarters of Galanz Shunde, there is a huge slogan in the eye-catching position. answer.
Touching customers, taking the first step in microwave ovens
Back in 1993, the Galanz microwave oven production line was officially put into production. At that time, the popularity and market channels of the home appliance circle were basically zero. It is easy to open the situation. With the first microwave ovens, Galanz came to the Shanghai market, which is the best at accepting new things.
However, even the most popular Shanghainese, the perception of microwave ovens is almost zero. The Galanz business team took a microwave oven and visited one shopping mall after another. They finally won a place in a department store in Shanghai, but the time limit for the mall to be tested was only three days. At the beginning, the person in charge took the chicken station counter and demonstrated the microwave oven while introducing the knowledge of the microwave oven. Other members recruited customers.
However, there are many people watching in the mall, but there are very few people to buy. On the last day, the person in charge took the rice and water, and launched an offensive against the psychology of the customers at that time, focusing on the characteristics of using a microwave oven to save money more than gas. After a pragmatic explanation, finally a female customer expressed her willingness to buy a home to try. The person in charge immediately called the taxi and sent the customer and the microwave to the home. Practical products and sincere service have impressed customers.
At that time, Galanz microwave ovens sold 10,000 units in the Chinese market, with a market share of 10%.
Responsible for innovative core components to replace imported products
In 2000, Xiong Zhikang came to work in the component workshop of Guangdong Galanz Group. Initially, he was an ordinary craftsman who solved some simple technical problems in the workshop every day. As early as 1999, Galanz was the world champion in microwave oven production. However, the component production, assembly and packaging of this product are still realized by manual.
“In those days, although I was only a craft technician, I was thinking about how to improve the quality and efficiency of the company's products through the improvement of the equipment technology every day.†Galanz's original production line was mainly imported from abroad, and some drawbacks were exposed during the use. For example, some parts have long procurement cycles and high costs, which hinder the company's efficiency and productivity.
In 2005, Xiong Zhikang, who became the director of the component assembly workshop, led the team to start researching the upgrading of equipment components, starting with replication and then independently developing equipment for automation. Dare to smash the hard bones, dare to risk the beach, after repeated experiments with the R & D team tough, Galanz this production line was born.
After many efforts, the entire workshop under the leadership of Xiong Zhikang, the one-time pass rate of components rose from 95% to more than 99.5%, the efficiency increased by more than 15% for many years, the cost also decreased by more than 50% compared with imports, quality and efficiency achieved Fully surpass and replace imported products.
The ultimate ingenuity "roast chicken madman" made the world's first
Who would have thought that Huang Xingmin, the leader of the Galanz Galanz microwave cooking test group, had baked more than 6,000 chickens in two years in order to test the barbecue performance of the microwave oven, and was laughed by his colleagues as “roasted chicken madmanâ€.
In the test of Galanz i series double frequency conversion (light wave frequency conversion + microwave frequency conversion) microwave oven, chicken wings, chicken legs and chicken breasts have different requirements for heating in each part. According to the national standards, after heating, different parts of the chicken have color card comparison. Due to the lack of relevant standards for the taste, Galanz also selected a jury of 20 people from different regions to evaluate the taste.
In fact, for every Galanz microwave oven that is ready to go on the market, engineers must use at least 15 staple foods for cooking tests.
After several years of hard work by the R&D team, Galanz finally mastered the dual-frequency core technology of “Microwave + Light Waveâ€. National laboratory test data shows that Galanz i double-conversion microwave oven can increase heating efficiency by 50% and save up to 30%. In 2014, Galanz i double-conversion microwave oven was unveiled at the IF exhibition in Germany. It stood out among more than 4,600 products in 55 countries around the world. As the world's first light microwave microwave double-conversion microwave oven, it won the “Design Oscar†IF industry with unique design and craftsmanship. Design awards.
In order to promote the cooking method of microwave ovens and to facilitate consumers, Huang Xingmin, as a professional cooking engineer, participated in the preparation of the microwave cooking teaching book "Food is still cooked in microwave cooking". He was thoroughly tested and tasted in the laboratory around the clock, making full use of microwave oven stewing and roasting. On the basis of cooking functions such as cooking, steaming and frying, we have completed 108 seasonal and popular seasonal microwave gourmet cooking recipes and methods.
In fact, whether it is Xiong Zhikang or Huang Xingmin, Galanz has been adhering to the manufacturing industry for decades, and is committed to bringing more touching impressions to customers' good lives. In the face of the escalating consumer market, Galanz has always been customer-centric, and has become a shining business card made in China through innovation and one-stop innovation.
Hanzhong Hengpu Photoelectric Technology Co.,Ltd , https://www.hplenses.com