In 2017, the intelligentization of the Chinese speaker market was completely ignited. However, this is not a simple intellectual home hardware dispute. Ultimately, the market influence will be determined by the degree of openness of the system and the coverage of B-side developers.
Three months after the introduction of Tmall Elves, at this year’s Yunqi Conference, Alibaba’s artificial intelligence laboratory officially released the AliGenie open platform, which includes three parts: elf skills market, hardware open platform, and industry solutions. The service scenes of manufacturing, new retail, hotel, aviation, etc. were cut in. In addition, Ali AR open platform and Tmall routing were introduced.
“Intelligence is machine intelligence. It is all things online. On this basis, a larger network will be formed and more ecosystems and services will be loaded into it.†This is the understanding of the Alibaba artificial intelligence laboratory for the Wi-Fi. Behind the open platform and multi-product layout, Ali tried to deal with this intelligent game of voice interaction in a more complete posture.
Voice Ahead Intelligence Network
The open platform is the key for smart speakers to have more features and access more hardware. As we all know, Amazon Echo has become a representative of smart speakers, one of the reasons to help them go further is Alexa's openness, based on artificial intelligence voice open platform is the key technology of smart speakers.
According to Xue Xue, general manager of the Alibaba Artificial Intelligence Laboratory, Tmall Genius currently has more than 200 applications, less than 50 for their own development, and the rest are jointly developed by other developers. In shallow snow, the most important thing for ecology is to allow others to come in. The developer kit includes voice awakening, speech recognition, voiceprint recognition, semantic understanding, and speech synthesis. The purpose is to make it easier for developers to develop Voice application. For hardware brands and solution providers, the hardware system is further open, which means that this software service can be loaded into any hardware.
Having voice interaction capability is the first step for the speaker to become intelligent. The next step is to use speech interaction to complete the usage scenarios that may be encountered in various consumer lives. "The smart speaker is just an entrance for voice interaction. The depth of the service behind it and the width of the scene really determine the value of the entrance." Shallow snow told CBN.
In the past three months, Tmall Elves have begun to expand offline retail, airline terminals, hotel rooms and other applications. At Hangzhou Xixi Hotel, Tmall Genie provides hotels with smart solutions for everything from order placement to check-in. After staying in the hotel, the user can use the Lynx Wizard in the room to voice control curtains, lamps, televisions and other equipment, and can directly call the hotel room related services through voice.
In the new retail area, the shop elves have access to store sales, communication and information transfer systems. They are used as store-opening tools to enter Tmall Stores to provide voice dialogue systems with customers to provide new retail scenes. For example, the customer can directly ask where the soy sauce is, and the manager can also understand the traffic volume and sales of the shop.
Expand the product line to open
Tmall Elves helped Ali open the door to Wi-Fi voice interaction. Prior to this, Chairman Ma Yun of Alibaba Group stated that the age of Wi-Fi is approaching. The essence of the Internet of Things must first be the Wi-Fi network, with the core being “connected†and even more central. After getting up, it becomes intelligent.
At the Yunqi conference, Ali artificial intelligence laboratory also launched the AR open platform and the first router built by Ali: Tmall routing M1. Shallow Snow said that the logic behind the hardware product line planning is centered on Ali's overall "intellectual networking" strategy, which is to make a fuss about the chain of intelligent and interconnected things.
Taking an intelligent router as an example, on the one hand, Alibaba shares internal enterprise-level routing products, and on the other hand, it hopes to make more Ali-based intelligent hardware networking more smoothly. "Ali's artificial intelligence labs will be involved in hardware at key innovation nodes, and functional smart hardware such as electric fans will not be considered."
The launch of the AR open platform, which is part of the AliGenie developer platform, will open up 2D recognition tracking, 3D tracking, content creation platforms, and high-quality rendering engines to developers. Through this suite, developers can quickly create AR content.
Shallow snow said that after three years, Ali's AR platform has accumulated nearly 200 million subscribers. Under normal circumstances, the conversion rate will be greatly improved after the products are added to the AR display. For example, in 2015, the sales promotion for home appliances for the double eleventh, its conversion rate increased by 30%, content sharing increased by 10%, and Tmall AR books increased the conversion rate of goods by 25%.
"The robot of the future is actually a multi-modal interactive robot. It must include visual, auditory, brain signals and other aspects of integration. There will be a lot of explosiveness when the voice vision is crossed." Shallow snow told the First Finance. It can be seen that behind the multi-modal layout, Ali is trying to jump out of the speaker as a simple carrier, allowing more hardware devices and industry scenes to share the new dividend in the era of artificial intelligence voice.
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