On the afternoon of May 19th, when the mobile phone was listed on the second anniversary of LeTV's listing, Le Xingwei, the former president of Le Mobile, updated a status: he did not forget the beginning and did not seek the end. It seems that he is talking about his current state of mind: never forgetting the original intention of joining LeEr mobile phone more than two years ago, can not be forced more than two years after the music as the end of the phone.
Outside speculation, Feng Xing's microblogging revealed his intention to leave LeTV. LeTV insiders also revealed to Netease Technology that Feng Xing will soon officially leave LeTV and the specific date is uncertain.
This is a LeTV senior executive who will leave after LeTV, Ding Lei, Yi Zhou, and Zhou Dong.
Why do music as cattle people frequently leave?
LeTV gathered a large number of cattle in various traditional industries. They have reached the top in their field and are eager to create more glories for the Internet industry. Joining LeTV is only because of the same aspirations.
However, Ding Lei and Zhou Hang have all left one after another. In the near future, executives who have passed LeTV, LeTV, and LeTV are also leaving LeTV. According to LeTV’s internal staff, Feng Xing, who was “departed†from November last year, has already been nailed.
"These cattle are leaving or about to leave more because of the disappointment with LeTV. The roads that the two sides insisted on are not the same." The above person said with emotion.
For LeEr mobile phone business, Feng Xing joined at the most difficult stage of LeTV (Jiayue Ting has been abroad and LeTV's share price has fallen). Feng Xing once said to the media: “When LeTV was in the most critical situation, I never wavered in one minute because I saw one thing. I think this model is worth trying. The other thing is that you should have done something for others. Can not easily repent, this is my principle of being a man."
From January 2015, he served as the president of LeTV Mobile until April 2017. In more than two years, Leighton’s LeTV handset has achieved good results: In just 245 days, LeTV’s mobile phone sales exceeded 5 million units; on the first year of listing, Accumulated sales exceeded 10 million units; entered the top ten in the domestic mobile phone market.
In addition, LeTV also reached strategic level cooperation with China Unicom, Jingdong Mall and Dixon. Before the Levision crisis broke out in November 2016, from the perspective of sales data from three-way research institutions, the overall trend of the LeTV business was still upward.
However, after November 2016, LeTV continued to fall into the “crisisâ€: the supply chain owed door, the car Ponzi scheme, LeEm mobile phone Feng Xing was resigned, LeTV Sports layoffs 20%, and LeTV.com stock price drop, emergency suspension, etc. .
LeTV's internal staff said that outsiders believe that mobile phone drag LeTV, in fact, the LeTV crisis ruined the excellent situation as LeTV.
Then, at the end of 2016, LeTV considered a change in the handset architecture system and announced it was entering the second phase. Jia Yueting personally surgeon, the platform of the mobile phone business functions, set up R & D platform, sales and service platform, product supply and delivery platform.
LeTV insiders said that business verticalization is the practice of almost all successful companies in the industry. This type of platform configuration has huge management risks. In fact, the business has indeed followed a rapid decline in the pace of change. LeTV failed to handle the relationship between ecology and business lines.
In April 2017, LeTV announced that it had appointed Abdulmut Abrmiti ("Amu") as the LeTV Mobile CEO (generation), and Feng Xing had transferred to Levision's government affairs and operator affairs. Handing the mobile phone business to Amu who has no experience in the mobile phone field is not particularly understood by the outside world. “LTV internally believes this is a signal that Jia Yueting will gradually give up the mobile phone business.†The LeTV employee said.
Actually, at the financial performance meeting in 2016, Sun Hongbin, the gold owner of LeTV, mentioned that the non-listed system has always promoted the selling of the product, and the cooperation will allow it to become normal as soon as possible. Including mobile phones and sports, all have spent a lot of energy to look at, not to buy it, to promote it, to cooperate, to sell, to solve the funding problem.
“Sun Hongbin’s business proposals are good, and it is necessary to live within the means.†LeTV’s internal employees recognize Sun Hongbin’s views.
A media person who is close to LeTV said: “The mobile phone is just a microcosm. Let’s think of sports, finance, and film as a good hand. Only under a radical strategy, the management’s short board is enlarged and the price of making mistakes is too high. The veterans will inevitably be disheartened."
Let's take a look at the mobile phone business.
Taking music as a mobile phone is a big challenge for Amu. After all, Amu is still a novice in the mobile phone industry, and this industry is in the stage of “you dieâ€. What's even more troublesome is that now, it seems that the money issue of LeTV's non-listed system has not been completely resolved.
Jia Yueting made a request: After LeTV entered the second phase, he asked to bid farewell to subsidize users and move toward high-quality, sustainable growth, completely freeing up the funds. When "cash flow" becomes the key word for development, LeEco will no longer have the congenital advantage of the mobile phone ecosystem model. What will be its market competitiveness?
In particular, the competition in the Chinese smart phone market is so fierce that even Cooke expressed that China's smart phone market has become more competitive. According to the IDC report, OPPO, Huawei, vivo, Apple, and Xiaomi became the top 5 smartphone shipments in China in 2016; in 2013, Samsung and Lenovo were among the top five and 2014 and 2015 ranked first. Fell to fifth place. In addition, under the pressure of rising parts prices, mobile phone prices in 2017 became the main theme, which also accelerated the reshuffle of mobile phones.
Not only that, LeTV also faces an internal crisis. As mentioned above, Le Hong Jinbin Sun Hongbin’s proposal for LeTV is cooperation or sale.
Internal and external problems, music as the mobile phone will go? In the current fierce competition in the mobile phone market, perhaps the answer will not come too slowly.
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