(TCL and Tmall executives attend)
On September 4th, TCL hosted the "Wake up New World - TCL Artificial Intelligence TV New Conference" powered by Tmall at the Intercontinental Hotel in Hangzhou. Xie Fanhe, General Manager of Online Business Center of TCL Multimedia China Business Unit Director of the Cat Black Power Industry, Yue Long and other senior managers, as well as more than a hundred media friends attended the event; the conference previewed the development history of smart TV AI technology and forecasted the future; through the display of the results of the TCL color TV artificial intelligence, In particular, A880U and A880C have introduced two new artificial intelligence products for the Tmall channel, allowing consumers to witness the epoch-making significance of AI technology for color TVs.
(Tai Fan, General Manager, Online Business Center, TCL Multimedia China Business Unit)
Focusing on the technological change that "understands you" more, television has been constantly improving in terms of intelligence and humanity, so that at this stage, the selling points of smart TVs are focused on the functions of human-computer interaction, voice recognition, smart interconnection, and so on. A new stage for the core selling point. “This is an era of change. Whether we are willing or unwilling, active or passive, we are all embroiled in the torrent of change!†said Xie Fan, general manager of TCL Multimedia’s China Online Business Center, “Confronting this year's color TV industry. Under the pressure of 'equal volume reduction,' TCL firmly grasped the 'consumption upgrade, technology upgrades and brand upgrade' of these trend dimensions, so that the global LCD TV market share reached 7.3%, ranked third in the world, Representing Chinese brands has changed the global home appliance market.†TCL always believes that product power determines brand power and affects user purchasing power. Therefore, TCL has continued to work hard on its product line through 36 years of focus and persistence. Xie Fan, general manager, continued, “Tmall is a channel of continuous contact and continuous in-depth cultivation of users, targeting the high-end trend of color TV consumer market, this time brings the first TCL products to the product and the function of the products in the IFA. The configuration is the same, 'the more you accompany, the more you understand', this is the Slogan of the artificial intelligence 2.0 product, this is also the information that we want to convey to the consumer."
(Tian Long Blacklight Industry Director Yue Long's speech)
In my opinion, lead the consumer TV upgrade, non-Tmall black is none other than non-TCL! “Tmall's director of black power industry Yue Long responded,†Tmall has a very wide consumer group, able to create a good artificial intelligence training soil; we believe that TCL better products with the best products Will definitely wake up this new world! "He believes that TCL is a product company that understands users and cooperates with brand companies that understand consumers. I think the future is indispensable. Even more so, TCL is not only a company that understands users and understands products, but also A brand that understands communication, understands human nature, and understands emotions. This is the cooperation and breakthrough of Tmall and TCL.
(TCL and Tmall executives unveil new artificial intelligence products)
From the beginning of 2009, TCL started cooperation with Tmall to open Tmall flagship store. By 2010, it will be the first brand to join the logistics industry in the home appliance industry; from 2011, the first attempt to customize TV sets for C2B will sell 7,500 units a day to 2013. The giant Antai project went on line and became the benchmark of the industry; from 2014 the first full-chain cooperative brand of large appliances to the first rural cooperative brand Taobao in 2015; In 2017, TCL will again launch Tmall Super Product to jointly customize the products for sale. Tmall witnessed the once-and-for-all development of TCL's online e-commerce business, and at the same time, it made both parties' consensus on quality products more appealing to consumers.
(presented by Fan Jiayu, TCL Multimedia Product Manager)
In recent years, after the trend of intelligence and the Internet, TCL has been leading the trend: In 2008, the world’s first Internet TV, 2013 was the first to launch the “Intelligent Android System†TV... TCL has not stopped and is upgraded to smart. The leaps and bounds of artificial intelligence, TCL's AI technological innovation has made it a benchmark for the industry! According to Fan Jiayu, senior manager of product division of TCL China Business Division, from smart evolution to artificial intelligence, there is a big difference between the two. First of all, artificial intelligence brings users the most direct experience that communication between people and machines has become even more Natural; Second, artificial intelligence allows the machine to have the ability to think and judge; Finally, based on the understanding of the user's intention, the machine can better provide services for the user and learn the characteristics of the user's behavior.
(TCL Artificial Intelligence TV Video: A880U, A880C)
TCL launched the A880U and A880C as Tmall-specific new products. Its main target audience is mainly young consumers after the 1980s, covering other consumer groups seeking quality of life. According to reports, TCL A880U flat panel TV uses P6 ultra-thin TV integrated molding technology, so that the metal body and the screen closely fit, the whole body presents a fresh and simple, cool and pleasant feeling; with minimalist industrial aesthetic design , Achieve 7.9mm ultra-thin body and 4.8mm extremely narrow frame, shape the A880U high-value appearance and solid feel. The biggest difference between the A880C and the A880U is that the former is a curved TV. The curvature of the screen is more in line with the curvature of the human eye. The user can effectively alleviate eye fatigue during the viewing experience. The A880C focuses on the details and craftsmanship. Design and build a metal body, very noble sense; 8.7mm ultra-narrow frame, so that the screen and background integration, to give users a panoramic viewing experience; At the same time audio front design, let A880C The sounds and pictures are synchronously entered into the brain, and the scene experience is highly restored, as if it were immersive.
(TCL technicians explain AI TV to guests)
Whether it is A880U or A880C, in addition to the fascinating appearance of the United States, both can achieve ultra-wisdom free remote control operation, the liberation of the hands of consumers, and truly do "hands-on" artificial intelligence control, even if not In Putonghua, even if the standard Mandarin language mixed with local dialects can enjoy the convenience brought by smart TVs, in addition, both of them greatly enrich the "human-computer interaction" experience of consumers through the use of image recognition technology. Application, TV can identify the characters in the screen, link to the encyclopedia of characters and introduction page "main works" can be directly on-demand; and integrate Tencent video, AR games, K songs, sports, sports and other dimensions of content, with more than The eight video zones with 6 million hours of genuine resources provide users with a brand new ultra-smart artificial intelligence home entertainment “feast†and are very popular among young people. Therefore, under the drive of Tmall Super Product, these two online products are destined to become the market leader in the category.
With the change of AI technology and the hot market of artificial intelligence TV, we can see that the mode of people watching TV is also gradually changing. It has changed from the traditional “TV watching†to “TV playing†and has truly achieved The effective interaction between TVs and consumers' consumption trends also indicates that smart TVs will be an inevitable trend to replace traditional TVs. For TCL, in addition to continuously improving the innovation and development of artificial intelligence, TCL will continue to expand high-end and quality. Product layout, to bring more quality choices to consumers.
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