OFweek smart home network news China's color TV industry once again stood in the industry change, the market turning point of the junction. In recent years, quantum dots, OLEDs, and strong rising laser display technologies all hope to seize and lead the future. Hisense, the most active in the promotion of laser television, has recently ushered in a new ally, Xiaomi Mijia.
On June 28th, Xiaomi officially released a laser television product that had long been rumored in Beijing. The price fell below RMB 10,000 to RMB 9999. This price, coupled with the fan effect of Xiaomi brand, quickly attracted the attention of the industry and public opinion. Millet laser television will become the barbarian grabber of laser television? What attitude does Hisense and Changhong have?
It is worth noting that Hisense, the leading television company that pioneered the launch of 4K laser television, was happiest after hearing this news. According to reports, the related person in charge of Hisense stated that laser television is just in the ascendant and that the rookie millet has joined the laser camp as “a visionary and worthy of appreciationâ€.
It can be said that Hisense TV's response is normal. First of all, the market capacity of laser television is still in the period of pioneering, cultivation and development. The most important thing is to enlarge the cake in this market first. The more companies and brands enter, the faster will be the expansion of the laser TV market cake. Currently, Hisense's laser TVs are mainly used for big screens. Currently, in the 80-inch and above TV share, laser TVs have accounted for nearly half of the market share and are the absolute leaders. The appearance of laser television of Xiaomi Mijia, which focuses on laser micro-projection rather than laser TV market, poses no threat to Hisense's industry status, but at the same time it is of great significance to accelerating the popularity of the laser TV market.
Secondly, the addition of more and more companies such as Xiaomi proves that Hisense has created a laser camp. This road is correct, forward-looking and has global market competitiveness. Compared to quantum dots and OLEDs, laser television is a latecomer and a breakup. As early as 2014, Hisense pioneered the release of its laser television in the world, and became the "Project No. 1" that was held by the chief executive Zhou Houjian. Lasers, Quantum Dots, and OLEDs are all stationed in television companies. As the first person to eat crabs, Hisense naturally wants to gain more allies and recognition.
In recent years, including millet, rice, and nuts, even Changhong, TCL, Sony and other companies have launched or laid out the laser television market. Whether it is the millet, the lasers are the main cost-effective laser micro-projection, or the laser TVs of Hisense, Sony's super-quality display, are essentially promoting the market and leading users to pay attention to laser display technology. It can be said that the purpose is to cultivate users and open up markets.
In addition, as a future-oriented display technology, lasers and OLEDs, quantum dots are the direction and trend of future TV displays. Next, no matter what kind of display technology is, it represents the direction of the TV industry transformation and progress. But who can really become a trend of development and lead the future, at present, there are still many opinions, and ultimately it must rely on the promotion of leading companies and market users.
It is really necessary to lead the industry trend. For laser display, it can't be promoted and formed by one company of Hisense, and it needs the participation of all companies in the industry. In addition to the main push of Hisense, Sony, Changhong, TCL has launched more than a dozen brands of laser television; Internet brands millet, rice, nuts and so on have launched laser micro-projection. The more laser TV brands launched, the more likely it will be for laser TVs to become a future trend.
Therefore, not only did Xiaomi enter the camp of laser television, he was pleased with Hisense. In the future, Hisense also welcomes companies such as Sony, Samsung, Sharp, LG, Skyworth, etc., all of whom will focus on laser TVs and accelerate the new revolution in the TV industry.
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