OFweek Smart Home Network News In 2017, following the introduction of intelligent industry into a new shopping mall format, thousands of brand-name laboratories also ushered in a new promotion, and strive to provide smarter industrial ecological chain with more updated and deeper professional analysis and brand data monitoring services. This week brings you an analysis of the prospects for the smart home career in China.
1. Users need to change guess
(1) It needs more vigorous
With the development of the national economy and the advancement of the people's day, the use of IoT smart homes needs to increase. Although smart homes have been operating in China for more than 10 years, they still face the bottleneck that traditional solutions have single performance, high prices, and difficulties in planning and implementation.
However, with the development of the Internet of Things, smart home career will usher in new opportunities. In terms of space development, China's smart home career potential shopping plan is endless.
According to the classification of Smart Wear Committee, smart home system products are divided into twenty categories including: control consoles, intelligent lighting systems, electrical control systems, home background music, home theater systems, intercom systems, video surveillance, burglar alarms, and electricity. Door locks, smart sunshades, smart appliances, HVAC systems, solar and energy-saving equipment, solar and energy-saving equipment, active meter reading, smart home software, home wiring systems, home networks, sports and health monitoring, active irrigation of flowers and plants, pet care With animal control, all kinds of smart home system products will be surely launched.
(2) Seeking humanity and personalization
Since the birth of the smart home, it has been the mission of subtraction for the tedious days of mankind. Therefore, the user's need for humanization of smart goods is very high. They are hopelessly humanized to complete the one-click manipulation and the operations are simple and easy to understand. To give a simple analogy, for example, a key can close all electrical appliances and lights, to save energy.
In addition to the needs of humanity, users are increasingly chasing personalized products, data show, compared with the general appliance products, 70% of respondents believe that smart home products should be completed personalized customization.
(3) love to buy a single product experience
With the increasingly sophisticated experience of the smart home, more consumers are willing to experience smart home products, but most of the smart home products are still more like to buy a single product to experience.
This is because users want to use a gradual transition method to complete the transformation of general home to smart home, from the single product to the induction of all smart home solutions changes, showing the gradual development of smart home career process.
2. Guessing contest format
Following the development of the smart home career, the competition format will become increasingly clear. In general, the main competition of smart home career will be divided into four camps: terminal manufacturers, Internet companies, video sites, operators.
The representative companies of the terminal manufacturers are Midea and Haier, which have been planned as hardware, commodity shapes: smart TVs, smart home appliances, etc. The business model is hardware revenue;
The Internet company represents BAT, Xiaomi, 360, and has planned hardware, software, service and content. The shape of the product is smart TV, box, router, and WI-FI. The business model is hardware income, and data is acquired. Operate, occupy imports, superimpose services;
The video website represents the company as LeTV, iQiyi, etc. The planned scope is hardware + content, the product shape is smart TV, the business model is hardware revenue, and the annual service fee is charged on the basis of the content;
The operators represent the company as telecommunications, mobile, and Unicom. The planned scope is hardware+software+content, and the product shape is smart use, router, and business model based on the content to collect annual service fees.
3. Channels make changes to guess
A single smart home product has an islanding effect, and integration into the whole or a partial decoration will only take place in the future. The smart home profession can't take care of itself and can easily get ahead and carry out, and cross-border collaboration in related professions can only end in a lasting and win-win situation.
Future smart home manufacturers will work closely with real estate developers, decoration companies, hotels, and hotels to enter front-loading and post-installation stores. During this period, pre-installed shopping malls are mainly responsible for intelligent decoration of all or some rooms, and the main commodities are smart TVs, smart gateways, etc.; Houzhuang shopping mall focuses on security services, and the main commodities are smart cameras and smart smoke alarms.
4. Occupation development prospects and market timing analysis
According to speculation, by 2018, smart home products will be accepted by consumer-level malls, and shopping mall planning will reach 100 billion yuan. In addition, the addition of mobile Internet and Wi-Fi, and the construction of cloud and big data channels have become the mainstream of the current smart home ecosystem. The development trend of smart homes in recent years is summarized as follows:
(1) The concept is widespread and importance is added
Following the concept of smart homes, whether it is professional media, mass media, online media, or paper media, all are reporting on smart home information. “Smart home†is not a strange word for everyone now.
(2) Change of manufacturers, occupational shuffling
Any new professional upheaval may have to face the situation in which the capital inflows into the company's madman's future career shuffling. The smart home profession is rapidly developing and will face the same situation. In the future, the aforementioned Four smart home category camps, such as terminal manufacturers and Internet companies, will join and cooperate with the camp. Different camps will also conduct cross-border cooperation and promote the healthy and orderly development of occupations.
(3) Real estate developers boost, consumers love
Nowadays, real estate developers that have been added have introduced smart homes into their own real estate, which has greatly enhanced the added value of real estate. For example, Vanke, Country Garden, Evergrande and other branded goods are used in homes for verification and utilization. Real estate developers introduced the concept of smart homes to make great contributions to their ubiquitous coverage. Following the implementation of real estate developers, consumers are now not just talking about verbal discussions. Many people have now selected smart home products with convenient devices.
(4) Skills are more blended
Interaction skills, hybrid cloud skills, big data skills, wireless communication skills, mobile Internet, and smart ecosystems will become the trend of future homes. Intelligent manipulation needs to be integrated into all relevant service channels. For example, the home network needs to integrate into the community network, and the community network needs Integrate into the regional ecosystem. In recent years, the use of the APP has been complicated and it has brought troubles to customers. Therefore, in the future, smart manipulation needs to simplify the application of APP and create the concept of super-app.
(5) Smart goods spread throughout and protection system is perfect
In recent years, smart home systems have returned to rationality along with the sophisticated rationality of the concept of skills and shopping malls. During the period of usefulness, along with the simple, useful and humanized products, smart goods have become more and more popular. The demand for smart goods in a shopping mall will surely promote the gradual establishment and development of the smart home system protection system. Improvements and advancements in the safety system skills will also promote the improvement of the system protection system.
(6) The combination of smart grid and smart home
In China, the construction of smart grids has its fundamental needs. It will serve all kinds of intelligent equipment in all residences. In the process of working on electricity, it can also create a saturated effect on the network of smart homes and use smart grid users. If you are also enjoying the service of smart home, then his need is to establish a useful and rigorous communication between the two, and the various information combined with the smart home and the smart grid can be integrated and practiced in the future. Useful for handling.
(7) "Passover" home function
With the development of skills, smart homes may not only be limited to "home," they will play an increasingly important role in the days to come. They will be similar to the usual stewards and can observe the physical condition of everyone, like a carer who can care for the elderly and children. Home education for children can also become an indispensable part of everyday life.
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