[Global Network comprehensive report] According to foreign media reports, despite encounters from other electricity providers, Amazon has no intention of stopping. Today, the e-commerce giant has won 34% of U.S. online retail market share, and by 2021 it will be able to expand its share to 50%, which is truly amazing.
Wall Street is also very optimistic about the future of Amazon. American investment bank and asset management company Needham analyst will adjust the Amazon stock rating from hold to buy, and also increase the target price of the e-commerce giant to 1,100 US dollars. At the close of Monday, Amazon stock price It is US$907.04.
"The future Amazon's U.S. market share may increase by 16% in five years," said Needham.
"We believe that Amazon has established long-term governance in the United States. Prime membership is the main driving force for the development of the company, and mobile penetration and third-party growth are also its secret weapons." Needham analyst wrote in an investor report. In addition, the analyst believes that cloud services will continue to be one of the key engines for Amazon's profit growth.
According to the findings of the Pew Research Center, Amazon had 65 million Prime members last year, a figure that has doubled directly from two years ago. In addition to paying $99 in annual fees, these users are active and loyal, and their average annual spending on Amazon is $1,500.
However, it is clear that the number of these customers is limited. If it is to continue growing, Amazon must attract new members.
In recent years, Amazon has also gradually strengthened its cooperation with banks and provided its customers with financial services such as loans to eliminate some purchase barriers.
Last year, Amazon announced that it had reached a deal with Wells Fargo Bank. The bank will provide a 0.5% loan discount for users of AmazonStudentPrime. However, once the plan was announced, it triggered a huge public opinion, and Amazon also had to immediately terminate the cooperation project.
In January of this year, Amazon announced the issuance of a new Amazon PrimeRewardsVisa signed credit card through JP Morgan. When the user uses the card to make purchases on the platform, he/she will receive 5% cash back. At the same time, the use of the credit card for cross-border transfer transactions will be free of charge. According to industry insiders, the move will help further increase Amazon’s user traffic, attract more users to join Amazon’s membership, and increase company’s profitability.
Prentis Wilson, Amazon’s vice president, said: “The ability to easily view and control spending is a top priority for corporate customers. By working with Visa, we can now provide customers with more efficient feedback.â€
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