VR+ Olympic media giants have come to "carve up" market cakes

What will happen when the Sports Grand Olympics meets the cutting-edge virtual reality of technology? Viasat announced that it will cover the Rio 2016 Olympic Games through 360-degree virtual reality. This will be the first European TV station to confirm that it will report Rio Olympics in this way.

Bartek Gudowski, Executive Director of MTG Broadcasting (Parents of Viasat) stated: “Virtual reality and 360-degree video are revolutionizing the way we watch and enjoy TV. We are willing to accept new ideas that shape the future of the entertainment industry.”

The latest Viasat channel will be officially launched in Sweden on August 5. All Viasat Sports and Viasat satellite channel subscribers will be able to watch these reports, but there will be an hour delay. Viasat will also cooperate with Samsung to launch the virtual reality application Viasat Sport 360 and support the Gear VR head display. From August 2, users of Gear VR will be able to download Viasat Sport 360 for free, and the Google Play Store will be available for free download from August 23.

It was previously reported that NBC (American Broadcasting Corporation) has confirmed cooperation with Samsung and will use VR technology to broadcast a total of 85 hours of content in this year's Olympic Games. Users will be able to wear VR headsets to watch the opening ceremony, closing ceremony and a series of competitions, including men's basketball semifinals and finals, gymnastics, track and field, beach volleyball, diving, fencing and so on.

In addition, Canadian Broadcasting Corporation CBC has entered into a partnership with Visa and the International Olympic Committee. It will broadcast 360-degree live video and immersive virtual reality live broadcasts of the Brazilian Olympic Games. The media giants who have long used VR to go down the mountain will naturally not miss the opportunity to combine VR with the Olympic Games.

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