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At the 2016 Rio Olympic Games in Brazil, the BBC Sports Application Team brought us the greatest performance. BBC Sport 360 successfully provided a 100-hour, 360-degree live broadcast for the Rio audience. As long as viewers pass a compatible virtual reality headset, they can feel the Olympic Games at the scene.
Facebook’s Oculus Rift, HTC Vive, and Samsung’s Gear VR were all options. Of course, Google’s Cardboard players will be the ultimate beneficiaries if they choose platforms based on device shipments. Justin Barritt, executive product manager of BBC Sport 360, provided an overview of the transition from simple direct hits to personalized services for sporting applications, and provided detailed details of current Olympic Virtual Reality application trials.
Transition from single to all-round 
In the past five years, the adoption and use of mobile devices has grown exponentially. In 2014, on the BBC Online channel, mobile phones have surpassed desktop devices as the most popular device. The continued growth of mobile applications for mobile phones is due to the continuation of social media and mobile phone applications and services, making our mobile phones indispensable. The focus of attention on a small mobile phone screen is of great significance to both publishers and users. This is not just the competition of other publishers, but the growing competition for content and services generated from mobile platforms and social media services. Facebook and Twitter are typical examples.
In addition, 84% of mobile users spent only five applications. Therefore, in order to ensure competitiveness in related fields, Justin Barritt stated that he has been doing his best to complete the development from a single aspect to a full range of aspects to make the service more far-reaching, more personalized, and more valuable. (Data from Forrester Research 2015)
Create private sports servicesSports enthusiasts are very passionate about sports. There are both negative and positive aspects of sports. In all BBC styles, sport is the most versatile representation, and users may only like one item alone and hate everything else. The editorial team of BBC Sport 360 has done a great job on the homepage of making sports applications. What we are seeing is to create a unique experience to meet the needs of each user. They are truly understanding the interests of users.
Japanese volleyball girl in VR
At the end of last year, the BBC Sport 360 team made major changes in order to create a "more personal BBC", broadening the scope of "individualization" and even the following aspects based on the information of optimal value:
1. Personalized News Alert - Create Your Sports Newsletter
2. Event reminder - Sports events live reminder
3. Pre-notice for European football matches – for 24 teams participating in the European Championship
4. Focus Search - Search BBC related sports content from iOS
5, iOS 3D touch screen mode - Active link to the iPhone6S application icon
On the personal page, the BBC Sport 360 team has also improved discovery and navigation capabilities, allowing one-click access to My Home. The new personalized service has been quickly accepted by our audience. Feedback satisfaction reached 34% in the app store. This service also reached a 50% year-on-year growth rate during the May 1st period! At the same time, in the past few weeks, the BBC Sport 360 also broke the record of more than 4.4 million unique users per week. Through application A/B testing, personalized optimization is implemented in the following aspects:
1, a full 2.3 million push to remind users
2. 800,000 subscriptions for the 2016 European Cup forecast
3, increased to 750,000 landing users
4, 10-15 million users per week
Personalized features to provide viewers with the best Olympic experience With 24-hour real-time live coverage of all the latest news, analysis and highlights, BBC Sports' App users can:
1. Set up MySport homepage to follow your favorite Olympic Games
2. Add headline alerts to track the latest Olympic news
3. Add instant notifications of gold, silver, and bronze medals so that they can know when the team they care about wins.
4, bring event reminders every day, up to more than 100 live events
5, quickly navigate the 2016 Olympic Games in Rio de Janeiro, hit the top of the menu link
In order to be able to understand the hot news happening in the future and the event reminder of your favorite Olympic events, you can check the Olympic schedule to the sports app. (After the broadcast schedule attached)
The virtual reality of the Olympic Games has been officially testedThe BBC Sport 360 app will provide live 360-degree video of live events for a total of approximately 100 hours. Users can watch live events from four different shooting angles, visit them on the same day, or click on the highlights package to review the next day.
BBC Sport 360 application
The BBC Sport 360 application, which was launched exclusively during the Olympic Games. You can download this app on Google Android, Apple iOS. If you are a Samsung GearVR user, you can download BBC Sport 360 at Samsung Oculus Store.
The BBC Sport 360 apps are available from Google Play, Apple App Store and Samsung Gear VR. Live broadcast time content can also be found here. 360-degree video content can also be seen on the BBC Taster website, where you can manually scroll through the video for 360-degree viewing angles.
Justin Barritt said that the BBC Sport 360 team wants you to enjoy the Olympics and is looking forward to hearing about their new services. There are different feedbacks so that they can make improvements.
2016 Rio Olympic Games VR live how to see?As long as you pass a compatible virtual reality VR head-up, you can also experience the Olympic Games without having to visit.
1. Download a BBC Sport 360 application, which was launched exclusively during the Olympic Games and will provide VR video content for the Olympic Games. You can download this app on Google Android, Apple iOS. If it is a Samsung Gear VR user, the BBC Sport 360 can be downloaded from the Samsung Oculus Store.
2, want to watch VR live game, we must first have a VR device. If you haven't already, you can buy a relatively inexpensive headphone. Many people on the Internet recommend Google Cardboard. You can use the BBC Sport 360 as long as your VR headset is compatible with your smartphone.
3, find the channel. 2016 Olympic Games VR video broadcast content includes the Olympics opening ceremony, closing ceremony, men's basketball, gymnastics, beach volleyball, boxing, diving, fencing and some track and field competitions.
Live schedule
8/6 Saturday 07:00 - 10:30 - Opening Ceremony
8/6 Saturday 21:00 - 01:50 next day, 02:30-03:20 the next day, 08:00-11:50 the next day - beach volleyball
8/7 Sunday 21:00 - 01:50 next day, 02:30-03:20 the next day, 08:00-11:50 the next day - beach volleyball
8/8 Monday 22:00 - 01:00 the next morning, 04:00-07:00 the next day - Boxing
8/9 Tuesday 22:00 - The next day 01:00, the following day 04:00-07:00 - Boxing
8/11 Thursday 03:00-05:45 — Rhythmic gymnastics
8/12 Friday 03:00-05:10 — Rhythmic gymnastics
8/12 Friday 20:00 - 02:30 the next day, 04:00-06:50 the next day - Fencing
8/13 Saturday 20:30-23:50 & the following day: 07:00-10:15 — Athletics
8/14 Sunday 08:20-10:30 — Athletics
8/15 Monday 20:30-23:10 & the next day 07:15-09:50 — Athletics
8/16 Tuesday 20:30-23:40 & the following day 07:15-09:50 — Athletics
8/17 Wednesday 09:00 - 13:05 - Beach volleyball
8/18 Thursday 09:00 - 13:05 - Beach Volleyball
8/20 Sat. 02:30-05:30—Basketball (men's basketball semifinals)
8/20 Saturday 22:00-23:50 & 02:30-05:00 — Diving
8/21 Sunday 22:30 - the next day 00:30 & the next day 02:45-05:05 - basketball (men's basketball finals)
8/22 Monday 07:00-10:30 — Closing ceremony
At the same time, BBC Sport 360 will provide daily 360-degree panoramic video essence clips. It should be noted that due to technical limitations, all VR content will be delayed by approximately one day from its actual playback time.
Nowadays, the development of VR technology is getting stronger and stronger. Investment in the VR live broadcast of the Olympic Games may also become a point of explosion.
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