LED Home Lighting Market Heats Up

According to the latest market report published by LEDinside, a global energy market research agency, TrendForce's Green Energy Division, the LED lamps and lanterns began to enter the home lighting market in 2012-2014, as the incandescent lamp banned benefits gradually developed. Because of the increase in luminous efficiency and the decline in the price of LED luminaires, consumer acceptance has gradually increased and the penetration rate of LED lighting has increased. In 2012, LED home lighting market is still the largest in Japan, followed by Europe and North America. However, the proportion of China is also increasing year by year. By 2013, the home lighting market in China will reach 5,941 million U.S. dollars, of which the LED home lighting market will reach 814 million U.S. dollars, accounting for 24% of the world's total.

In other regions such as Europe, the United States, Japan, Taiwan and emerging markets, the introduction of policy standards and active product and pricing strategies of manufacturers are also rapidly promoting the LED home lighting market. The LED home lighting market in North America benefited from the rising sales of new homes and the sweet spot for retail prices of LED bulbs. Home lighting and Energy Star, as well as other lighting specification standards, have also driven the market towards standardized development. The first-line manufacturers have spotted the opportunities in the North American market. CREE, GE, Philips and other big manufacturers have launched low-cost or high-performance new products to seize market share.

The European LED lighting market is becoming more and more fierce due to the impact of comprehensive banned policies. The average price of LED bulbs continues to drop, and more and more intelligent LED bulb products enter the market, such as Philips launched Hue LED bulbs with customizable lighting colors. OSRAM also uses its lighting control system company to integrate LED lighting and intelligent control systems.

In Japan, shipments of LED bulbs reached 27.9 million in 2012 and are expected to grow to 28.5 million in 2013. Due to the fierce competition in the price of the bulb market and the trend towards saturation, Japanese lighting manufacturers have formulated new strategies for future development, such as market segmentation with large wattage replacement or high performance light bulbs, development of lamp markets such as ceiling lamps, or expansion of Vietnam and Taiwan. And other overseas emerging markets.

China's 2013 semiconductor lighting financial subsidies will be expanded to 30 million, home lighting products will be included. However, according to the LEDinside Chinese market's awareness survey of ordinary consumer LED lamps, the awareness of LED lighting in China's general public has remained at a relatively low level. The number of people who can correctly identify LED bulbs is only 25% of the surveyed people. . Therefore, China's LED lighting still needs to have sufficient consumer education to open the ordinary family market, so that ordinary household consumers have a more full and comprehensive understanding of LED lights.

According to the LEDinside survey, Taiwan's LED bulb shipments reached 1.34 million in 2012, and it is estimated that it will grow by 20% in 2013 to reach 1.608 million. The major manufacturers include Everlight, Delta Electronics, Taiyi, etc. In addition, Toshiba and Philips have aggressively expanded the market in Taiwan by introducing new bulb specifications.