It is understood that on October 31, 2012, ZTE Corporation announced the launch of a brand new mobile phone brand "nubia" with Chinese name "Nubia". The brand's positioning of high-end smart machines is the first time that ZTE has released new brands outside the group's brand. According to reports, ZTE has established a separate team for this independent operation. Ni Fei has served as general manager of the nubia brand. It is reported that the first nubia smartphone will use a 5-inch touch screen, quad-core CPU, and is scheduled to be launched at the end of December. The brand is mainly for the open market, using the combination of online mall and physical experience shop sales, the company will be in a number of first and second-tier cities nationwide layout a certain number of physical experience shop. Currently, ZTE smartphones are growing rapidly. According to IDC data, in the third quarter of this year, ZTE’s global shipments of smart phones reached 7.5 million, and climbed to the fourth largest smartphone manufacturer in the world.
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